And there goes another David Goliath show...
Talking about the latest Vini Ad for 18+.
The deodorant market in India is approx 1000 crore and forerunner is Axe. HUL says it all. Its difficult to challenge HUL in Indian C&IP scenario. And here comes an advertisement from 18+ manufacturers which takes a direct hit at the AXE ad. Not that I have seen AXE ad in quite some time. If i remember correctly, AXE adverts have a lot of cloudy blue and pitch black.
the advert
thrs the same background when 18+ is being displayed. Be it the guy on the beach taking out his own brand of deo or the chick magnet concept... the ad challenges AXE's ad all over.. Not just that, it tries to strike a cord with the youth. we have a habit of acronyms and slags are always on the tip of our tongue. The ad launches the acronym LKPD. Which is so similar to KLPD. I dnt think you would meet any engineering grad in India who has not heard of KPLD.
And what timing, all of a sudden there are so many new players in the market. From a niche its now a new market. Nivea, Fuel, Denver, Reebok all are now in market. Would be fun to see how things play out.
Talking about the latest Vini Ad for 18+.
The deodorant market in India is approx 1000 crore and forerunner is Axe. HUL says it all. Its difficult to challenge HUL in Indian C&IP scenario. And here comes an advertisement from 18+ manufacturers which takes a direct hit at the AXE ad. Not that I have seen AXE ad in quite some time. If i remember correctly, AXE adverts have a lot of cloudy blue and pitch black.
the advert
thrs the same background when 18+ is being displayed. Be it the guy on the beach taking out his own brand of deo or the chick magnet concept... the ad challenges AXE's ad all over.. Not just that, it tries to strike a cord with the youth. we have a habit of acronyms and slags are always on the tip of our tongue. The ad launches the acronym LKPD. Which is so similar to KLPD. I dnt think you would meet any engineering grad in India who has not heard of KPLD.
And what timing, all of a sudden there are so many new players in the market. From a niche its now a new market. Nivea, Fuel, Denver, Reebok all are now in market. Would be fun to see how things play out.
2 comments:
Well, 18+ promotes its product with an idea coming from "Deo+Perfume" Regime. While some are up with 'Liquid' Deo, others go gaga saying their product is 'natural' or may be a German Moisturizer developed under sea on Jupiter's Volcano :P
SO DO NOTE: If Deodorants/perfume/fragrance bases product wouldn't have had been promoted on the basis of sexuality or as a status symbol, You could have easy spotted a shopping carts filled with a deo+perfume+moisturizer+sunscreen+room freshner+Mosquito Repelant = All IN ONE PRODUCT :D
scholar speaks.... :) :)
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