This is a time when the west has started appreciating and applauding the eastern music-thru zakir hussain and ar rehman. This is also a time wen India has chosen a westernised 60’s style track- emotional atyachar- as their new chart buster. Emotional atyachar does not belong to bhangra pop, hindi rock or any of the contemporary bollywood style. In itself.. it will promote the growth of a new genre- the desi rap. The 1% of the Indian population which hears to bc sutta and xl ki kudiyan cant seem to get enough of it..
while mainstream music has failed to capture their attention, this gap seems to be filled by this new genre which is still at its inception phase... these songs have pretty simple background music.. slangs flow thru the lyrics.. and subjects decidedly a taboo according to the normal Indian standards.. but still these are captivating the minds of the young population today. The 20’s something promote, enjoy and prefer this new genre which is fast gaining grounds..
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