Virah

सुना है तुमने हमारे ख़त जला दिए

वादे सारे कैसे पल में भुला दिए

जाने कौन सा खौफ हो गया आज तुम्हे

जाने किसने तुम्हे बहाने सिखा दिए

माना की दर्द से हो जाएगा जीवन बंजर

माना की मतलब का नहीं रहेगा कोई मंजर

पर ये कैसे मान लू मैं की मतलब था नहीं कभी

या ये सोच लू की समय नहीं है तुम्हे अभी

सच ही कह गया है कोई 

जीवन की नैया के है खेल निराले

जाने कौन कौन से रंग समेटे बैठी है

हर रंग के पीछे छुपी एक कहानी है

चंचल निश्छल तो कभी चुट्कुली

कभी रहे ऐसे चमकीली

और कभी सिर्फ कोरी 

Not Titled.......

इतनी शिद्दत से की है मोहब्बत

रह जाये न कही अनकही छोटी सी वो दास्ताँ 

आज कह लेने दो जो आई है दिल में बात

कल कहने की हिम्मत जाने हो न हो

अनजान से डगर दिख सी रही है सामने ऐसी

निकल चली हु और रह गया है जहाँ पीछे आज 

मीलो के सफ़र पर है लोग

मीलो दूर है सारी वादिया

किसी मंजर पर न रुकी हु

शायद खुद से भी न मिली हु

कभी सेहरा कभी सावन 

कुछ सच कुछ माया 

भोर भये और सांझ ढले 

फिरे मेरे साथ दर दर ये तेरी यादें  

ऐसा लापरवाह नहीं होना आज मुझे

की वक़्त के साथ तुम्हे भी खो दो

पर सोच कर ये रुक सी जाती हु मैं

की कौन जाने क्या सोच लोगे तुम 

किसको खबर कौन दिशा लोगे तुम

खीच लाती है यादें तुम्हारी ओर

और रह जाता है इंतज़ार

तुम्हारे चले आने का.....

Train of Thought......

                        


Some things are just meant to be... You do not plan for them. You do not even imagine it can happen and there life surprises you with one of its many intricacies.  Its difficult to find a better teacher than life. It is times like this when your train of thoughts does not stop. You start from a juncture and keep building on to it. And mayhap that is why and how dreams evolve... Two years down the line you might not want the same things from life as you do today... Some how makes me realise that it is very rare that you get second chances. So you might as well live in the present. And guess that's the issue with most of us. At times we are so engrossed planning for future and thinking about what is right and what is not so right that we tend to ignore what is in store for us right at this present moment. Guess that is the balance which you need in life. Guess that is what you need to learn....

Connection.....

He says I'm special and he spent the entire day talking to me about the nitty-gritties. 
He goes on staring at me like anything, just so that I smile.. He scolds me at times just to get a reaction from me...  Whatever I do, If I am not so happy, he knows something's wrong. 
And when I am having one of those phases of a panic attack, he helps comes to my rescue. 
He makes me believe in myself. At cross-roads he makes me chose what I want to do.
I may not care for myself, but he knows where I find my comfort zone.. 
He makes me believe that everything will be fine.. When I am being stubborn he knows how to make me do what my heart says... And each and every time, he convinces me everything will be fine. And I believe him.

dedicated......

Do you want to act as if we never met?
Pretend that we never spent a day together?
I've tried and tried but haven't succeeded yet..
You walk across and I fall to pieces
No wonder you cross by and make my heart beat double time

All that talk..!!!

Can't really count how many times I've heard the nonsense that all little girls fantasize about their wedding day. Really? I never did. I never thought all about Prince Charming, fantasy romance, knight in shining armour, picture perfect dress, or any of that!!! I would say What Crap!!!

I guess I'm not your average girl.
My dreams have always been different!! I dnt remember a time when gadgets have not been around. Its hard for me to think of a time when I dnt have them around...!! Was browsing through a store yesterday and I realised there's not one gadget here which I want to buy and which I dnt have at this point of time..!!
Still remember a dream which I saw when I was a kid. I guess I had Physics Exam the next day! And was reading a book on Universe and fell asleep. And the dream which I saw has been most vivid most memorable till date. Was in a hi-tec classroom and the facilitator actually took us for a trip to Universe. We saw all the major starts, travelled light years to exotic locations and what not. After that, have never had any doubts regarding any exam question on Universe. Oh and at the end of the tour the facilitator took us to a zone where there was a rainbow. The Rainbow had vivid colors. All bright and Shiny, some florescent. And each second the color at any given point used to change. Also, each point used to correspond to a specific venue on Earth. Depending upon the color and the pattern of color change, events used to happen on Earth.
Its just makes me realise that there are n number of items you dont know about and you can not actually comprehend at times as well. Its just that you need to have an open mind to accept what you are seeing. Today it might seem as a miracle for you but mayhap its just that you are not seeing the bigger picture. Mayhap its just something you need to widen your horizons and accept!!!

David and Goliath....

And there goes another David Goliath show...
Talking about the latest Vini Ad for 18+.
The deodorant market in India is approx 1000 crore and forerunner is Axe. HUL says it all. Its difficult to challenge HUL in Indian C&IP scenario. And here comes an advertisement from 18+ manufacturers which takes a direct hit at the AXE ad. Not that I have seen AXE ad in quite some time. If i remember correctly, AXE adverts have a lot of cloudy blue and pitch black.

the advert

thrs the same background when 18+ is being displayed. Be it the guy on the beach taking out his own brand of deo or the chick magnet concept... the ad challenges AXE's ad all over.. Not just that, it tries to strike a cord with the youth. we have a habit of acronyms and slags are always on the tip of our tongue. The ad launches the acronym LKPD. Which is so similar to KLPD. I dnt think you would meet any engineering grad in India who has not heard of KPLD.

And what timing, all of a sudden there are so many new players in the market. From a niche its now a new market. Nivea, Fuel, Denver, Reebok all are now in market. Would be fun to see how things play out.